Sunbrella Interiors® to preview its first indoor-only fabric, Velvet Allure, at CR Laine, alongside a lineup of co-branded launches, events and activations throughout Market.
Sunbrella, the global leader in performance fabrics for indoor and outdoor applications, returns to High Point Market (Oct. 16-21) with a series of new introductions, collections and events hosted across partner showrooms throughout Market.
Among the highlights is a preview of Velvet Allure at CR Laine, the newest addition to the Sunbrella Interiors portfolio and the brand's first fabric designed exclusively for interior use. Additional programming will include new product launches, cleaning and product demonstrations and showroom events, bringing the durability and versatility of Sunbrella to life across a range of indoor and outdoor applications.
Introducing Velvet Allure
Previewing at CR Laine ahead of its wider rollout at November Interwoven, Velvet Allure marks a new addition to the Sunbrella Interiors portfolio, pairing a luxurious velvet hand with the indoor durability, inherent stain resistance and bleach cleanability expected from Sunbrella Interiors.
Rooted in the richness, drape and sophistication of true velvet, Velvet Allure is an intentional choice for interior spaces and the first Sunbrella Interiors fabric designed exclusively for indoor use. The introduction expands the range of materials, textures and aesthetics available within the Sunbrella Interiors portfolio, offering designers a new way to bring elevated style and lasting performance into the home.
Explore Sunbrella at High Point Market
Ongoing Experiences
CR Laine x Sunbrella Interiors Lounge
Enjoy a variety of treats and experiences at the CR Laine x Sunbrella Interiors Lounge, with a daily selection of grab-and-go breakfast items, complimentary lunch, fresh hors d'oeuvres and hosted bar beverages, including specialty coffees and a Bloody Mary bar. Stop in to get a first look at Velvet Allure, the newest addition to the Sunbrella Interiors collection.
Where: 310 N. Hamilton St. – Space 201
When: Friday, Oct. 16 – Monday, Oct. 19 from 9 a.m. – 7 p.m.
Designmaster: Iced Coffee + Water Cart by Sunbrella Interiors
Whether starting your day or powering up your afternoon, stop by for a complimentary iced coffee and bottled water at the Designmaster x Sunbrella Interiors coffee cart.
Where: 201 S. Main St.
When: Saturday, Oct. 17 – Monday, Oct. 19 from 9:30 a.m. – 3:00 p.m.
Piper Collection: Spritz & Shop on The Veranda
Enjoy sips and sweets while exploring the new Piper Collection x Sunbrella Indoor/Outdoor collection. This line blends performance durability with Piper's signature love of joyful pattern and color. Designed for modern homes that flow effortlessly between indoor and outdoor living, the collection features a playful mix of tailored checks, graphic stripes, organic motifs, and layered textures — all rendered in high-performance Sunbrella fabric that stands up beautifully to sun, spills, and the messiness of everyday life.
Where: Suites At Market Square - G-3025, G-4019, Ground
Brown Jordan: Sien + Co x Sunbrella Debut
Experience the Sien + Co x Sunbrella collection at Brown Jordan, where handcrafted aesthetics, nuanced texture and nature-inspired color meet enduring performance. See how the collection brings warmth and sophistication to luxury outdoor furnishings.
Where: IHFC, Main Floor 1, M111
Special Experiences
CR Laine x Sunbrella Interiors: Velvet Allure Happy Hour
Join CR Laine and Sunbrella Interiors for happy hours celebrating Velvet Allure, a luxurious new indoor performance velvet. Enjoy drinks and conversation, watch a live artist demonstration, and see cleaning demos that show the fabric's performance in action.
Where: 310 N. Hamilton St. – Space 201
When: Saturday, Oct. 17 and Sunday, Oct. 18 from 4:30 – 6:30 p.m.
The MT Company: Pop, Pour, Welcome! Sponsored by Sunbrella Interiors
The MT Company invites you to celebrate the grand opening of its new showroom with live music, hors d'oeuvres and champagne, sponsored by Sunbrella Interiors.
Where: 311 N. Hamilton St., Second Floor
When: Saturday, Oct. 17 at 4:00 p.m.
Kincaid Furniture x Sunbrella Interiors: Sunbrella Soirée
Join Kincaid Custom Upholstery and Sunbrella Interiors for a special Sunbrella Soirée. Enjoy drinks and hors d'oeuvres while exploring the newest Sunbrella Interiors introductions, featuring live demos and a chance to win a Sunbrella Interiors Performance Throw.
Where: 311 N. Hamilton St.
When: Sunday, Oct. 18 from 4:00 p.m. – 6:00 p.m.
313 Panel: The New Rules of Outdoor Design
Leaders from DEDON, Gloster, Loll Designs, & Sunbrella will share distinct perspectives on the ideas, materials and lifestyle shifts redefining outdoor design. Moderated by Design Journalist Jami Supsic.
Where: 313 Space, 313 S Centennial St.
When: Saturday, Oct. 17 from 2:15 p.m. - 3:30 p.m.
Gabby x Summer Classics Tailgate, Sponsored by Sunbrella
Stop by Gabby for a special afternoon featuring local beer, cocktails, cookout bites, football, fire pits, giveaways and more.
Where: 333 N. Hamilton St.
When: Saturday, Oct. 17 3:00 p.m. - 6:00 p.m.
Uttermost Market Mixer
Kick off Market in style at the Uttermost Market Mixer - an afternoon designed for connection, inspiration, and a little fun. Sip specialty cocktails and enjoy chef-curated hors d'oeuvres while exploring the latest introductions. Stop by the Sunbrella cleaning bar, snap a photo at the photobooth, and enjoy exclusive giveaways. It's the perfect mix of design, energy, and celebration at High Point Market - don't miss it!
Where: IHFC - C448, Commerce, Floor 4
When: Saturday, Oct. 17 from 3:00 p.m. – 6:00 p.m.
Baker-McGuire x Sunbrella Interiors Cleaning Demos
Explore the newest additions from Baker-McGuire while seeing Sunbrella Interiors fabric performance in action through live, hands-on cleaning demonstrations.
Where: 319 N. Hamilton St.
When: Sunday, Oct. 18 2:00 p.m. – 3:00 p.m.
Capris Furniture x Sunbrella Interiors: Happy Hour
Sunbrella Interiors combines trusted Sunbrella performance with the ultimate in indoor softness—and Capris Furniture invites you to experience the comfort for yourself. Enjoy drinks, light bites, and live cleaning demos while browsing their extensive assortment of Sunbrella Interiors fabrics.
Where: Showplace - 2300, 2314, Floor 2
When: Sunday, Oct. 18 from 4:00 p.m. – 6:00 p.m.
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