Oct 28 2026

Sunbrella Interiors Debuts Velvet Allure and More Than 20 New Patterns at Interwoven Textile Fair

Led by the brand’s first indoor-only fabric, new collections bring fresh color, texture and pattern to the interiors portfolio

Sunbrella, the global leader in performance textiles, returns to Interwoven Textile Fair (Nov. 17-19) in High Point, North Carolina to formally introduce Sunbrella Interiors Velvet Allure, the brand's first fabric designed exclusively for interior use, alongside a range of additional fabric introductions, further expanding the brand's portfolio of performance-driven textiles.

Available in 20 rich colorways, Velvet Allure pairs the depth, drape, and luxurious texture of traditional velvet with the indoor durability, inherent stain resistance, and bleach cleanability expected from Sunbrella Interiors. It also exceeds ACT standards for pilling and abrasion, is GREENGUARD GOLD certified and carries a 5-year limited warranty. Designed to balance elevated aesthetics with everyday practicality, the collection offers a sophisticated fabric without compromising on function.

Beyond Velvet Allure, additional new patterns take traditional textile references as their foundation, reinterpreted through contemporary color, texture, construction and pattern. Together the collections show how performance interiors can feel expressive and design-led, an approach that reflects a larger ambition for Sunbrella Interiors: to give partners more ways to create interiors with personality without compromising the performance required for real life.

"Looking toward 2027, we're seeing a continued shift toward furnishings that balance performance with thoughtful design," says Greg Voorhis, executive director, global design at Sunbrella. "Designers are seeking materials that support how people live while bringing beauty, individuality and a considered point of view to the spaces they create. At Sunbrella, we're innovating with new fabric offerings that bring performance and design together in new ways, from the tactile richness of Sunbrella Interiors Velvet Allure to the layered, design-forward character of our broader fabric portfolio."

Sunbrella is located at Congdon Yards, 400 W English Road, Suite A3, and available by appointment only. To schedule an appointment, please reach out to joinus@sunbrella.com.