Jun 13 2016

New Sunbrella® Fabrics ‘Shift’ Design Aesthetics

Shift Collection Highlights the Use of Opposing Forces

Designed to be mixed and matched, the new Sunbrella^® Shift Collection by Glen Raven Custom Fabrics debuts with classic designs interpreted in a contemporary fashion. The collection is comprised of six patterns that cleverly layer texture, color and pattern, fusing traditional pattern with modern styling.

“One of the strongest trends in the market today is the use of opposing forces,” said Greg Voorhis, design director for Glen Raven. “You see old contrasted with new, light with dark, shiny with matte, natural with man-made. We considered all of these opposing forces in creating this collection, and as a whole, it can be seen how we ‘shift’ through these various elements from each pattern and colorway to the next.”

Spotlight, a new solid fabric, is available in 12 colorways ranging from basic neutrals to vibrant hues. Using PVC yarn, the fabric’s surface reveals a subtle glimmer of metallic sheen, but is still soft to the touch. Spotlight is available in Ash, Azure, Citron, Dune, Emerald, Flame, Galaxy, Indigo, Lagoon, Pebble, Rose and Wisteria.

Adding luxurious, plush texture, Loft is a chenille pattern available in 12 colorways from classic neutrals to deep jewel tones. This textile showcases the soft hand of today’s high-performance fabrics. Loft is available in Char, Crimson, Dune, Flax, Grape, Grey, Indigo, Pebble, Turquoise, White and Wisteria.

Escapade is a multicolored stripe with a textural background and bright multicolored accents. This subtle stripe is ideal for pairing with bolder patterns in this collection. Escapade is available in Electro, Fusion, Twilight and Vivid.

A classic plaid pattern with a modern makeover, Connect is featured in sophisticated neutral hues and complementing bright colorations. This playful fabric gives the appearance of stripes on the reverse. Connect is available in Cosmic, Dune, Fusion and Twilight.

Integrated is a two-color geometric pattern mixing neutral matte colors with a subtle metallic accent. This fabric features PVC yarns for a juxtaposition of muted and shiny. Integrated is available in Dune, Indigo, Pewter and Steel.

Finally, a contemporary twist on the traditional palm leaf pattern, Radiant uses the sheen of a metallic with soft, subtle color. This large-scale pattern is perfectly suited to decorative pillows and accent upholstery. Radiant is available in Dune, Kiwi, Lagoon, Sangria, Silver and Slate.

“Today’s range of yarn and fabric formation expertise places virtually no limits on the fabrics we can create,” Voorhis said. “In many ways, Shift serves as a demonstration of the range of capabilities for performance fabrics, calling upon the latest in design, research and development and manufacturing without compromising luxury and softness.”

Fabrics in the Shift Collection meet ACT standards for use in high traffic areas, which means they are suitable not only for residential indoor and outdoor applications, but also for hospitality. The Shift Collection is currently available to the trade and will be available at retail this fall.

Sunbrella has revolutionized the way the world thinks about how beautiful fabrics look, feel and perform. With an inspired palette of colors, styles and textures, premium Sunbrella fabric gives consumers, designers and architects the material they need to create the extraordinary in marine, shade, residential/upholstery, commercial and contract applications.

Versatile in style and function, Sunbrella fabrics create welcoming spaces indoors and out, offering durability, fade resistance and ease of cleaning. They also offer peace of mind; Sunbrella fabrics have achieved GREENGUARD GOLD certification as contributing to healthy indoor air quality.

Introduced in 1961, Sunbrella fabrics are manufactured and marketed by Glen Raven, Inc., a 135-year-old family-owned company based in North Carolina with operations worldwide. For more information on Sunbrella, including inspiration, fabric collections and where to buy, visit sunbrella.com.